The Future of Beverage Industry Dissertation Example | Topics and Well Written Essays - 9750 words

The Future of Beverage Industry - Dissertation Example While the beverage industry is evolving at a rapid pace, it is putting pressure on the traditional soft drink companies that are losing their market share to drinks such as sports drinks and juices. As consumers are getting awareness regarding the health implications of soft drinks, they are quickly adopting safer alternatives. Certain schools have banned the selling of carbonated drinks in their premises due to health risks and the increased hyperactivity in the children. This has impacted the sales of carbonated drinks considerably since teenagers are the biggest market for carbonated drinks. These drinks are been replaced by fruit juices, bottled water and other healthy drinks. This quick replacement to other drinks also suggests that the beverage industry has become very saturated as all kinds of drinks are being introduced by the competitors and consumers can quickly change from one to the other. Thus, a time has come where the need of the soft drink company is to evolve itself. For the purpose of this research, Coca-Cola Company has been selected since it is a market leader but is still facing issues with respect to the changing consumer preferences. 1.2 Significance of the Study This Study would aim to analyze the beverage industry and its implication on soft drink companies. The beverage industry provides great potential for the business man of today even while it is putting pressure on the traditional soft drink companies. This study would serve as a guide for beverage industry to improve upon their operations to better cope up with the changing scenario. 1.3. Objectives of the Study Can soft drink companies hope to survive by just tapping the soft drink consumers in this age of market saturation and changing consumer needs? 1.4. Research objectives 1. What changes have been seen

Finance question Essay Example | Topics and Well Written Essays - 500 words - 1

Finance question - Essay Example Besides selling games products, the Nike Inc. also produces urban fashion clothing common to the youth. Urban clothing has enabled the Incorporation to secure significant awareness especially in the hip-hop culture. Nike Inc. ration also teamed up with Apple Inc. to produce a product that allowed monitoring of athletes through taking statistics of their performance. Nike Inc.’s major competition comes from Adidas. According to Amed (2014), Nike Inc. had an upper hand in winning customer’s top of mind awareness. Nike exploited its endorsement by sports superstars to advertise its Mercurial and Magista superfly boots. The advertisement saw Nike Inc. dominate during the 2014 FIFA world cup (Amed, 2014). According to Amed (2014), uniqueness of the Nike Inc.’s products emanates from the necessity in the sports society as a strategy to ensure sustainability in the market. Uses of sports stars endorsement and frequent innovations have given Nike Inc. an upper hand in the market. Nike Inc. has maintained competitive advantage over it rivals in the market (Nike Inc., 2014) Nike Inc. has formed business collaborations and partnerships in order to achieve the technological breakthrough as a way of increasing its market empire (Amed, 2014). Nike Inc. aims at improving its marketing by use of software. As a result, the Nike Inc. has formed collaborations such as with Apple Inc. to enable the development of personalized software for the Incorporation. Nike Inc. diluted annual earnings and revenues per share have increased by 13 and 9 percent in 2013 and 2014, respectively (NIKE Inc., 2014). Nike Inc.’s investment returns increased from 22 to 25 percent in 2014 with the expanded gross margins increasing by about 190 basis points. The fiscal growth of Nike Inc. resulted in earnings, revenues and cash returns to the incorporation’s shareholders. In 2014, continuing operations net