Finance question Essay Example | Topics and Well Written Essays - 500 words - 1

Finance question - Essay Example Besides selling games products, the Nike Inc. also produces urban fashion clothing common to the youth. Urban clothing has enabled the Incorporation to secure significant awareness especially in the hip-hop culture. Nike Inc. ration also teamed up with Apple Inc. to produce a product that allowed monitoring of athletes through taking statistics of their performance. Nike Inc.’s major competition comes from Adidas. According to Amed (2014), Nike Inc. had an upper hand in winning customer’s top of mind awareness. Nike exploited its endorsement by sports superstars to advertise its Mercurial and Magista superfly boots. The advertisement saw Nike Inc. dominate during the 2014 FIFA world cup (Amed, 2014). According to Amed (2014), uniqueness of the Nike Inc.’s products emanates from the necessity in the sports society as a strategy to ensure sustainability in the market. Uses of sports stars endorsement and frequent innovations have given Nike Inc. an upper hand in the market. Nike Inc. has maintained competitive advantage over it rivals in the market (Nike Inc., 2014) Nike Inc. has formed business collaborations and partnerships in order to achieve the technological breakthrough as a way of increasing its market empire (Amed, 2014). Nike Inc. aims at improving its marketing by use of software. As a result, the Nike Inc. has formed collaborations such as with Apple Inc. to enable the development of personalized software for the Incorporation. Nike Inc. diluted annual earnings and revenues per share have increased by 13 and 9 percent in 2013 and 2014, respectively (NIKE Inc., 2014). Nike Inc.’s investment returns increased from 22 to 25 percent in 2014 with the expanded gross margins increasing by about 190 basis points. The fiscal growth of Nike Inc. resulted in earnings, revenues and cash returns to the incorporation’s shareholders. In 2014, continuing operations net